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From timeless beauties quite as Melina Mercouri and Maria Callas to modern-day stunners https://abc.xyz/ like Elisabeth Moss and Ellie Kravitz, Europe has a reputation for producing gorgeous women. But what is it about western beauties that makes them therefore alluring? Is it their rich history and delighted society? Or is it their inherent natural elegance?
The answer to these questions may include great implications for the leisure business. As the nation’s luxury producers struggle to make a income in vogue, they’re looking to boost sales and profitability by expanding into beauty. According to a Mckinsey review, flower and cosmetics are a “flagship” enterprise that can drive progress in many other categories for pleasure brands.
But the method is not without dangers. The congested class can be difficult to bite. And the divisions of a brand often do n’t speak to each other, making it difficult to create integrated marketing and communications campaigns.
The scenario of Burberry, which took its charm company in- house under original Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the company’s licence deal with Interparfums Sa, which held the permit for its Montblanc and Van Cleef & Arpels shampoos, sent shares of the company tumbling 9.4 percentage on Sept. 6. Kering’s buy of Creed at a 14- days profits different in October likewise made investors sit up and take notice.
